
How BadTesting Helped a Major Sports Brand Deliver a Flawless Custom Bat Experience for Baseball Players & Fans
Your Customers Expect Perfection—Is Your Software Ready?
A professional baseball player is getting ready for the new season. He visits your website to customize his bat, carefully selecting the perfect model, barrel color, and grip. He adds his name to be engraved on the bat—because for him, this isn’t just equipment.
It’s an extension of his game.
It’s what he’ll use to step up to the plate, take his swings, and make history.
He finalizes his order, excited to receive his custom creation and take it into battle.
But when the bat arrives… something is wrong.
- The color isn’t what he picked.
- His name is misspelled.
- The grip he selected is missing.
- The website glitched, and he got the wrong model.
Now What?
For a weekend ballplayer, this is frustrating.
For an baseball star, it’s a disaster.
And for your company, it’s a nightmare—a huge hit to your reputation, lost trust, negative reviews, and costly returns.
It’s the kind of problem that can make or break your business.
This almost happened to a leading baseball brand launching a custom bat-building platform.
They built an incredible customization tool, but before launch, they asked the most important question: What if something goes wrong?
That’s when they called BadTesting.
They Built the Software—We Made Sure It Worked.
The reality is, even the best developers can’t catch everything.
They know their code inside and out, but they don’t always see it the way a real customer does.
- How will it perform under high traffic?
- What if it breaks on mobile?
- Will customers get frustrated and abandon their orders?
That’s where BadTesting comes in.
We didn’t build the bat customization platform—we made sure it was the best version of itself.
Our job? To find the problems before customers did.
What We Tested: The Make-or-Break Details
Before launch, we ran comprehensive testing to ensure:
- Customization accuracy – Making sure what customers saw online matched the final product.
- Checkout reliability – Preventing abandoned carts and lost revenue due to errors.
- Cross-browser compatibility – Ensuring the site worked perfectly on Chrome, Safari, Firefox, and Edge.
- Mobile performance – Optimizing speed and usability on iPhones, Androids, and tablets.
- High-traffic stability – Testing how the system handled thousands of customers at once.
What We Found: The Critical Issues That Could Have Ruined Everything
If they had launched without testing, they would have faced angry customers, refund requests, and a flood of negative reviews.
Here’s what we uncovered:
- Customization glitches – Some bats were rendering the wrong colors, meaning customers wouldn’t get what they designed.
- Checkout failures – A hidden bug caused some transactions to fail, meaning customers couldn’t complete their orders.
- Slow mobile performance – The site took too long to load on mobile, which would have led to frustration and abandoned carts.
- Cross-browser issues – On certain browsers, customization previews didn’t display correctly, which would have cost them thousands in lost sales.
Imagine if a baseball player customized his bat, only to receive something completely different.
Imagine the backlash on social media, the refunds, the public embarrassment.
Thanks to our testing, the brand fixed these issues before launch—before customers ever saw them.
The Results: A Flawless Experience for Customers
Because they invested in real testing, this brand launched their platform flawlessly—on time for Spring Training.
Instead of dealing with customer complaints, they were able to:
- Deliver a seamless customization experience – No glitches, no errors, just a smooth process from start to finish.
- Protect their brand reputation – Customers got exactly what they ordered, strengthening trust and loyalty.
- Boost sales & conversions – With a fast, easy-to-use platform, more customers completed their purchases.
- Ensure baseball players & fans loved the experience – The customization tool became a go-to platform for serious players.
Could This Happen to Your Business?
Every company wants to launch perfect software—but here’s the truth: If you don’t test, you don’t know what’s broken.
Your team works hard to build your product, but even the best developers can’t see every issue from a customer’s perspective.
If you’re launching a customization tool, e-commerce platform, or interactive experience, you need to be sure:
- It works across all devices & browsers.
- Customers can place orders without frustration.
- Performance is fast, smooth, and bug-free.
- You’re not losing revenue due to hidden errors.
One small bug can cost you thousands of dollars in lost sales.
At BadTesting, we make sure your platform is the best version of itself—before customers ever see it.
Don’t Risk a Broken Customer Experience. Test Before You Launch.
The best brands don’t guess—they test.
What’s the cost of skipping testing?
- Lost sales
- Frustrated customers
- Damage to your reputation
What’s the benefit of testing before launch?
- A seamless, error-free experience
- Increased sales and conversions
- Happy customers who come back
Your software should drive sales, not push customers away. Get your software tested before launch. Protect your business. Deliver a perfect experience. Because in digital products, you don’t get a second chance to make a first impression.
Final Thoughts: This Story Could Be About Your Business
If you’re launching a customization platform, an e-commerce site, or any online experience, you need to ask: Is it really ready?
Don’t launch with hidden bugs, broken experiences, or costly errors. Let’s make sure your customers get a seamless, frustration-free experience. Because perfect software doesn’t happen by accident.
BadTesting has been our trusted partner for our most vital clients. We know we can count on a thorough, knowledgeable test team no matter the timeline or the technology.