Shak Schiff 
Who Protects Your Live Revenue When Sites Break?
On August 2, 2025, Business Insider’s Markets section ran an Xraised feature that spotlighted me and BadTesting as a leading force in digital assurance and software quality assurance. I was honored, of course, but what mattered more to me was what the piece actually underscored. When a digital experience is live and under pressure, quality is not a nice-to-have line item. It is often the thin line between trust and churn, between real revenue growth and quiet, compounding leakage that never shows up in a slide deck until it is too late.
Why Xraised Chose To Spotlight BadTesting
Xraised profiles companies and leaders they believe are raising the bar in their space. Their editors were clear that the decision to feature BadTesting was not casual. It came from watching consistent outcomes over time. They called out three themes that mirror how my team and I think about our work.
First, reliability. Our job is to prevent the kinds of bugs that customers remember, the ones that flood support queues and quietly damage brand reputation at the exact moment you are trying to earn trust. Second, efficiency. After thirteen years of seeing where issues like to hide, we do not wander. We move straight to high risk integrations and flows so teams can fix what matters instead of drowning in noise. Third, innovation. We come at QA with an engineering mindset and a full lifecycle view, looking for patterns, edge cases, and system level risk, not just obvious surface glitches. For organizations that depend on uptime, resilient customer journeys, and strong reviews, Xraised described BadTesting as the partner they would call first.
Thirteen Years Of Digital Assurance, Built Like Engineers
The feature also dug into BadTesting’s history. I started this company more than thirteen years ago with one simple idea. If software is where revenue and reputation live, then testing has to be treated like engineering, not like a box to tick at the end. Our team operates like product minded engineers who feel responsible for the outcome, not just for pushing a test report into a folder.
We connect complex systems and third party tools, then look at how they behave under real user conditions, not idealized demos. We borrow structured thinking from the development lifecycle so we can anticipate failure points before they show up in front of customers. In the Xraised write up, this approach was described as rigorous and comprehensive. To me, it is just how you avoid surprises. When you get it right, you end up with stable, high performing products that do not just look good on launch day but hold up under months and years of real use.
The Problems My Team Is Hired To Solve
The recognition also highlighted the types of problems my team is brought in to handle. When your site or app is live, there is no such thing as a harmless failure. Every broken flow has a cost, even if you never see the line item. Xraised called out risks that many teams quietly live with and normalize. Technical failures that only appear under real traffic. Bugs that slip past launch and show up when the stakes are highest. Post launch issues that slowly damage user experience and erode trust while everyone argues about marketing or messaging.
BadTesting’s strength is knowing where to look first. Issue prone integrations, brittle flows, and platform blind spots get extra scrutiny, because that is where the most expensive failures tend to hide. When we do our job, those defects are found and fixed before they ever become one star reviews, abandoned carts, or angry support tickets. The net result is fewer fires, fewer surprises, and more predictable performance in the exact moments that matter most to your customers.
Aligning Product, Design, And Leadership Around Quality
One of the reasons Xraised chose to feature BadTesting was our ability to create impact across teams, not just inside a QA lane. In my work with clients, I spend a lot of time translating. Developers care about stack behavior. Designers care about flows and intent. Executives care about revenue, reputation, and risk. Someone has to connect those dots.
We make a point of turning complex technical issues into clear business impact. We help teams decide what to fix now and what can safely wait. We connect quality decisions to conversion, brand perception, and long term growth so that QA is not just a cost center, it is a lever. In a crowded market, Xraised described this combination of deep technical rigor and business awareness as both rare and necessary. I tend to agree, because if quality is not tied to outcomes, it rarely gets the investment it deserves.
ConversionGuard: Turning Practice Into A Repeatable System
The article also called out ConversionGuard℠, the system my team and I built to catch the bugs that quietly kill sales and erode brand trust. ConversionGuard exists because guessing where issues might be is not a strategy. We focus testing on revenue critical paths like search, add to cart, checkout, donation, and sign up. We deliberately explore across the devices and browsers where real customers actually buy, not just the ones that are convenient in the office.
The reporting is designed to be usable. Instead of dumping raw defects into a spreadsheet, we connect each issue to its likely impact on sales, friction, or brand risk. As software becomes the backbone of almost every business, Xraised framed BadTesting as a benchmark for reliability, with ConversionGuard as a key reason more companies are asking us to keep an ongoing eye on their live environments.
What This Recognition Means For You
For clients and partners, this feature is less about my name in print and more about validation of something they already feel. If you are serious about your digital experience, you cannot afford to leave quality to chance or treat it as a one time event. Being featured by Xraised on Business Insider’s platform confirms that disciplined, engineering led testing is not a niche obsession. It is part of how modern brands protect revenue, defend reputation, and earn customer trust over time.
I am grateful to Xraised for the recognition and even more grateful to every organization that has trusted BadTesting with their most critical launches and live systems. If you want to see how this approach could apply to your own site or platform, you can explore our case studies at badtesting.com or reach out directly to media@badtesting.com
